From its humble planning stages in 2011 to being the absolute powerhouse of a resource it is today in 2014, mininglink.com.au is now by far the largest and most viewed mining and resources industry website in Australia. The founders conceived the idea for MiningLink whilst working onsite in the Bowen Basin, they realised the need for relevant, up to date and unbiased mining related information in the one place that would benefit all in the industry. MiningLink’s audience is made up of “mining & resources people’ and ‘construction and operation people’ from key decision makers, management through to contractors and job seekers.
Our tag line "Linking everyone and everything mining and resources related" is exactly what we aim to achieve as we move forward. Through our website and social media platforms we connect with millions of people worldwide on a daily basis. MiningLink has the potential to provide services to customers from all spectrums of the mining industry across Australasia from businesses wanting to advertise their services and employment opportunities to those seeking employment within the industry. MiningLink intends to provide the necessary information required for both those already working within the mining industry as well as those new to the industry.
With an average growth rate of 138% per month, MiningLink’s growth has remained strong for the last 12 months, now with well over 500,000 visitors a month viewing over 1.2 million pages. This places mininglink.com.au in the top 700 most visited websites in the world viewed by Australians, and the largest and busiest web site in Australia for the resources industry, with almost double the traffic experienced by our closest competitor. We also have over 180,000 followers on our Facebook page, which reaches tens of millions of people weekly.
When it comes to advertising you want to reach the right audience and make sure your advertising dollars are being spent with the best possible return. The internet is now the fastest and easiest means of communication among individuals and businesses worldwide. Its also predicted that internet advertising is poised to replace traditional advertising channels. So with this in mind MiningLink has various advertising options for our clients. MiningLink has developed an extremely strong marketing campaign that has enabled the MiningLink brand to grow and strengthen considerably. Our team can work with you to design a custom campaign that suits your requirements and budget.
Further to this, our future is in developing tools to assist the industry with management, recruitment and compliance solution after witnessing and experiencing first hand the challenging and often non productive HR processes used within the mining and resources industry. Frustration set in witnessing the amount of downtime with workers being left at the gate due to lost records or out of date site inductions and effectively costing companies thousands of dollars in lost productivity. Personally experiencing this frustration we realised that there must be a better way! So, with this first hand knowledge, we set out to build a solution desperately needed by the industry. The MiningLink portal will aim to provide up to date industry information whilst providing a constructive profile of the mining industry. Watch this space there’s a lot more to come from MiningLink…..